Why You Need to Focus on Social Networking in Your Company
 An Osterman Research White Paper

Social networking tools like Twitter, Facebook, LinkedIn and many others fill an important gap in electronic communication and information delivery.  They can be used to build a brand or a company's reputation, monitor perceptions about a wide range of issues, disseminate information, demonstrate industry expertise, and build brand loyalty.  However, social networking tools also pose an enormous risk to organizations if they are not managed properly.

This white paper presents IT and business decision makers in organizations of all sizes with an overview of the benefits and problems associated with social networking and what they should consider doing to address these problems.  This paper also provides a brief overview of its sponsors, FaceTime and Smarsh.

By downloading this document, you agree that the contact information you provide can be supplied to the sponsors of this white paper.

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