Market research / Industry analysis / Advisory services
Gather data from markets of interest to gauge trends and changing preferences, both to inform your product roadmap and educate decision-makers and influencers in the organizations you want to work with.
We prepare thoughtful, in-depth reports for you to share with your prospects and customers that state a case, explore survey data (and its implications), and impact decision-making processes in organizations.
We collaborate with your team to present conversational webinars and podcasts on the research we do together. This helps you build engagement with your prospects and customers.
Leverage the work we do together to uncover new opportunities to enable customers to achieve the outcomes they’re looking for.
The most recent feedback we received on the leads we supplied: The leads are solid – the perfect blend of the right people at the right-sized companies. All are net new contacts for us.
Work directly with senior researchers on your projects with deep experience in researching and understanding the markets you’re engaging with. Collaboration, open communication, and transparency in process are key values in how we work with clients.
We’ve been researching markets for technology vendors since 2001. This allows us to bring a long-term perspective to inform current projects and research investigations, without being confined by it.
News for today: KnowBe4’s email security updates; Cato integration with Cyera DSPM; and new brand promise at Sectigo; among others.
News for today: open standards push for AI agents details via Infoblox and GoDaddy.
News for today: Akamai acquired LayerX, Huntress and Acrisure on cyber insurance, and Proofpoint launches its Hornet-enabled MSP business in North America, among others.
News for today: IRONSCALES plus Anthropic; Arctic Wolf combines vulnerability management and attack surface management; and new research from Veeam, Semperis, and Absolute Security.
News for today: Idira from Palo Alto Networks; new identity security research numbers from Sophos; and The Inside Man from KnowBe4 – Season 7 – premieres.
News for today: SailPoint’s agentic fabric for AI identities; big oops for Gmail and Google Drive; and WatchGuard movements.
