Market research / Industry analysis / Advisory services
Gather data from markets of interest to gauge trends and changing preferences, both to inform your product roadmap and educate decision-makers and influencers in the organizations you want to work with.
We prepare thoughtful, in-depth reports for you to share with your prospects and customers that state a case, explore survey data (and its implications), and impact decision-making processes in organizations.
We collaborate with your team to present conversational webinars and podcasts on the research we do together. This helps you build engagement with your prospects and customers.
Leverage the work we do together to uncover new opportunities to enable customers to achieve the outcomes they’re looking for.
The most recent feedback we received on the leads we supplied: The leads are solid – the perfect blend of the right people at the right-sized companies. All are net new contacts for us.
Work directly with senior researchers on your projects with deep experience in researching and understanding the markets you’re engaging with. Collaboration, open communication, and transparency in process are key values in how we work with clients.
We’ve been researching markets for technology vendors since 2001. This allows us to bring a long-term perspective to inform current projects and research investigations, without being confined by it.
News for today: closing the AI exposure gap (XM Cyber), intent-based AI security for AI agents (Proofpoint), and low trust in sharing personal data with AI tools (via Malwarebytes), and a few more besides.
News for today: AI-driven real-time vulnerability assessment, protecting organizations from autonomous AI agents going haywire, and beware retaliatory cyber warfare, among others.
News for March 14: Radiant Security on designing for the SOC analyst, Zero on a continuously updated network map, and Cohesity moves, among others.
News for today: F5 on application security for the AI era, Netskope’s range of AI security capabilities, and CrowdStrike and Perplexity get the Comet browser under control in the enterprise; plus more.
March 12 news: Managed AI services for model agnostic adoption, unified email security with shared threat signals, and new autonomous defensive AI agent for email security, among others.
News for today: SailPoint identity upgrades, Huntress via resellers, and Cohesity’s AI resilience strategy for enterprises, among others.
