Osterman Research

What we do.

Osterman Research – market research for technology vendors that strengthens decision-making by leaders at enterprise organizations.

We offer research market services to technology vendors – for exploring market dynamics, examining organizational responses to new technologies, and forecasting market impacts. For Osterman Research:

  • Research drives our process. For 25 years, we’ve been building end-to-end expertise in market research and industry analysis. Positioning research studies, engaging with the right target audiences in enterprise organizations, and capturing and reporting insights – that’s what we do.
  • Independent credibility is our principle. Our name carries weight because we prioritize expertise, depth, and insight for the long-term. All research initiatives seek to embody three interrelated mandates: being true to the data, amplifying the vendor’s story, and being incredibly helpful to decision-makers in enterprise organizations.
  • Much of our current work focuses on cybersecurity and AI. Most of our research is currently being commissioned by cybersecurity and AI vendors, although across our 25 years in market, we’ve worked for extended seasons on archiving, information governance, messaging, and other topics. Please see our latest research.

Research services.

We engage with technology vendors through:

  • Originating new research (full service includes survey, report, and demand gen). Looking to understand the current challenges organizations face across cybersecurity, AI, and associated talent strategies? We will design a research program with you to gather the data from the right target audiences, analyze the trend lines and findings, and present the data for thought leadership and demand gen activities.
  • New research initiatives. Seeking a new research program for telling your story to the people you want to engage with? Work with us to create a program that asks the right questions and sets up your initiative for success. We will invest our research process competencies into your new research program.
  • Re-platform a “first-try” research program. If you have an existing research program that you want to take to the next level, work with us. We will re-platform your initial research designs and provide recommendations on how to strengthen what you’re doing. If it makes sense, we will take on the research process ourselves on your behalf. It’s our core focus; it may not be yours.
  • Independent third-party review of new research. Do you have a new research report that’s almost ready for publication? Before you release it, we’ll look it over, provide feedback and review, and help you ensure that your new research is ready to go to work for you.

How can we help?

Please contact us to explore how we can work together.